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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

ISBN-13: 9780060517120

ISBN-10: 0060517123

Author: Geoffrey A. Moore

Edition: Revised

Binding: Paperback

Publisher: HarperBusiness

Published: 2006-08

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